B. “Reggio”, a shopping style that does not line up with cash registers
AEON Retail began full-scale development of the “everywhere cash register Regigo” (hereafter “regigo”) shopping style starting March, with “Aeon” and “Aeon Style” in Tokyo, Chiba and Kanagawa in FY2020. It will expand to about 20 stores mainly.
In recent years, while the number of people shopping on the “net” has increased, shopping at “real” stores, such as “I want to shop while watching or touching the product myself” or “I want to think about menu after going to the store” The number of customers who value importance has increased. At the same time, some say that they want to buy more quickly and that they want to make more efficient cashiers.
This time, “REGIGO” will be fully rolled out, eliminating the “waiting for the cashier” time and proposing a fun shopping experience.
“REGIGO” is a new shopping style of AEON, in which customers scan barcodes of products with a dedicated smartphone for lending themselves and make payments at a dedicated cash register. You can shop at your own pace by scanning yourself, and you can check the purchased items on your smartphone screen, which helps you to avoid forgetting to buy. Even after scanning, you can check the two-dimensional barcode on the dedicated cash register, link the shopping data, and simply select a payment method. did.