{"id":6955,"date":"2020-01-23T17:21:03","date_gmt":"2020-01-24T01:21:03","guid":{"rendered":"https:\/\/www.usifinder.com\/jpn\/?p=6955"},"modified":"2020-01-23T17:21:03","modified_gmt":"2020-01-24T01:21:03","slug":"advertisingpractices%e3%82%a2%e3%82%bd%e3%82%b7%e3%82%a8%e3%82%a4%e3%83%88%e3%83%87%e3%82%a3%e3%83%ac%e3%82%af%e3%82%bf%e3%83%bcmaryk-engle%e3%80%81ftc%e3%82%92%e5%8e%bb%e3%82%8b","status":"publish","type":"post","link":"https:\/\/www.usifinder.com\/jpn\/?p=6955","title":{"rendered":"Advertising Practices\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fcMary K. Engle\u3001FTC\u3092\u53bb\u308b"},"content":{"rendered":"<p>Advertising Practices\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fcMary K. Engle\u3001FTC\u3092\u53bb\u308b<\/p>\n<p>\u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\u306e\u30b8\u30e7\u30bb\u30d5J.\u30b5\u30a4\u30e2\u30f3\u30ba\u59d4\u54e1\u9577\u306f\u672c\u65e5\u3001\u5e83\u544a\u5ba3\u4f1d\u90e8\u9580\u306e\u73fe\u5728\u306e\u526f\u90e8\u9577\u3067\u3042\u308b\u30e1\u30a2\u30ea\u30fcK.\u30a8\u30f3\u30b0\u30eb\u304c\u3001\u59d4\u54e1\u4f1a\u3078\u306e30\u5e74\u9593\u306e\u52e4\u52d9\u5f8c\u3001\u4eca\u6708\u672b\u306b\u59d4\u54e1\u4f1a\u3092\u9000\u8077\u3059\u308b\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u3002<br \/>\u300c\u5168\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30e1\u30a2\u30ea\u30fc\u30fb\u30a8\u30f3\u30b0\u30eb\u304c\u6307\u793a\u3057\u305f\u591a\u304f\u306e\u91cd\u8981\u306a\u6cd5\u57f7\u884c\u63aa\u7f6e\u3068\u653f\u7b56\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u304b\u3089\u5927\u304d\u306a\u6069\u6075\u3092\u53d7\u3051\u307e\u3057\u305f\u300d\u3068FTC\u6d88\u8cbb\u8005\u4fdd\u8b77\u5c40\u9577\u306e\u30a2\u30f3\u30c9\u30ea\u30e5\u30fc\u30fb\u30b9\u30df\u30b9\u306f\u8ff0\u3079\u307e\u3057\u305f\u3002 \u300c\u30e1\u30a2\u30ea\u30fc\u306f\u7406\u60f3\u7684\u306a\u540c\u50da\u3067\u3042\u308a\u3001\u523a\u6fc0\u7684\u306a\u76e3\u7763\u8005\u3067\u3042\u308a\u3001\u5f7c\u5973\u3068\u4e00\u7dd2\u306b\u4ed5\u4e8b\u3092\u3059\u308b\u7279\u6a29\u3092\u6301\u3063\u305f\u79c1\u305f\u3061\u5168\u54e1\u304c\u3001\u5f7c\u5973\u306e\u77e5\u6075\u3001\u5224\u65ad\u529b\u3001\u512a\u3057\u3055\u3001\u305d\u3057\u3066\u9593\u9055\u3044\u306e\u306a\u3044\u30e6\u30fc\u30e2\u30a2\u306e\u6069\u6075\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u300d<br \/>2001\u5e74\u3001FTC\u4f1a\u9577\u306e\u30c6\u30a3\u30e2\u30b7\u30fcJ.\u30e0\u30ea\u30b9\u306f\u3001\u30a8\u30f3\u30b0\u30eb\u3092\u6d88\u8cbb\u8005\u4fdd\u8b77\u5c40\u306e\u5e83\u544a\u696d\u52d9\u90e8\u9580\u306e\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306b\u4efb\u547d\u3057\u307e\u3057\u305f\u3002 Engle\u306f\u3001\u307b\u307c19\u5e74\u9593\u305d\u306e\u90e8\u9580\u306e\u9577\u3068\u3057\u3066\u3001\u98df\u54c1\u3001\u6804\u990a\u88dc\u52a9\u98df\u54c1\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u3001\u30bf\u30d0\u30b3\u3001\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u3001\u304a\u3088\u3073\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6163\u884c\u306b\u95a2\u3059\u308b\u4e3b\u5f35\u3092\u542b\u3080\u3001\u56fd\u5bb6\u306e\u5e83\u544a\u30dd\u30ea\u30b7\u30fc\u3068\u6cd5\u57f7\u884c\u306b\u95a2\u3059\u308b\u4e8b\u52d9\u5c40\u306e\u4f5c\u696d\u3092\u76e3\u7763\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002<br \/>\u5f7c\u5973\u306f\u3001POM Wonderful\u3001Braswell\u3001Eli Lilly\uff08FTC\u306e\u6700\u521d\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b1\u30fc\u30b9\uff09\u3001Lord\uff06Taylor\uff08\u4ee3\u7406\u5e97\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u95a2\u4e0e\u3059\u308b\u6700\u521d\u306e\u30b1\u30fc\u30b9\uff09\u306a\u3069\u3001\u56fd\u5bb6\u7684\u306b\u91cd\u8981\u306a\u6cd5\u57f7\u884c\u6d3b\u52d5\u3092\u6210\u529f\u88cf\u306b\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u5973\u306f\u307e\u305f\u3001\u5e83\u544a\u696d\u754c\u306e\u6163\u884c\u3092\u5909\u9769\u3057\u305f\u6570\u3005\u306e\u5e83\u544a\u653f\u7b56\u69cb\u60f3\u3068\u753b\u671f\u7684\u306a\u7814\u7a76\u3092\u4e3b\u5c0e\u3057\u307e\u3057\u305f\u3002<br \/>Engle\u306f1990\u5e74\u306b\u5e83\u544a\u696d\u52d9\u90e8\u9580\u306e\u5f01\u8b77\u58eb\u3068\u3057\u3066FTC\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u5f7c\u5973\u306f\u3001\u6d88\u8cbb\u8005\u4fdd\u8b77\u5c40\u306e2\u4eba\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3001\u30ed\u30b9\u30b3\u30fcB.\u30b9\u30bf\u30ec\u30c3\u30af\u59d4\u54e1\u306e\u4e8b\u52d9\u6240\u306e\u5f01\u8b77\u58eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3001\u57f7\u884c\u304a\u3088\u3073\u5e83\u544a\u696d\u52d9\u90e8\u9580\u306e\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306a\u3069\u3001\u4ee3\u7406\u5e97\u3067\u3055\u307e\u3056\u307e\u306a\u5f79\u8077\u3092\u52d9\u3081\u307e\u3057\u305f\u3002 \u3002<br \/>\u5f7c\u5973\u306f\u30012012\u5e74\u306e\u7c73\u56fd\u653f\u5e9c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7ba1\u7406\u306b\u304a\u3051\u308b\u6301\u7d9a\u7684\u512a\u308c\u305f\u696d\u7e3e\u306b\u5bfe\u3059\u308b\u30aa\u30d0\u30de\u5927\u7d71\u9818\u304b\u3089\u306e\u540d\u8a89\u3042\u308b\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30e9\u30f3\u30af\u8cde\u3001\u59d4\u54e1\u4f1a\u306e2000\u5e74\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30aa\u30ec\u30f3\u30b9\u7814\u7a76\u306b\u5bfe\u3059\u308bFTC\u59d4\u54e1\u9577\u8cde\u3092\u542b\u3080\u3001\u9023\u90a6\u653f\u5e9c\u7d4c\u6b74\u4e2d\u306b\u591a\u6570\u306e\u8cde\u3092\u53d7\u8cde\u3057\u307e\u3057\u305f\u3002\u304a\u3088\u3073\u30ec\u30dd\u30fc\u30c8\u3002<br \/>Engle\u306f\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u306e\u512a\u79c0\u306a\u5352\u696d\u751f\u3067\u3042\u308a\u3001\u30d0\u30fc\u30b8\u30cb\u30a2\u5927\u5b66\u3067\u6cd5\u5b66\u535a\u58eb\u53f7\u3092\u53d6\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Practices\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8\u30c7\u30a3\u30ec &hellip; <a href=\"https:\/\/www.usifinder.com\/jpn\/?p=6955\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":6956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[521],"class_list":["post-6955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us-news","tag-advertisingftc-advertising-engle","entry"],"_links":{"self":[{"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/posts\/6955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6955"}],"version-history":[{"count":0,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/posts\/6955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=\/wp\/v2\/media\/6956"}],"wp:attachment":[{"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usifinder.com\/jpn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}